About Bernadette Ghebri

  • Phone 0096597463134
  • Academic Level Degree Bachelor
  • Gender Female
  • Industry Others
  • Viewed 13

About me

I have 22 years of successful managerial experience with a proven record of customer sustainability and continuous business growth while working in Retails industries .I have built strong customer focused team trained to respond effectively to customers needs .I have improved operation efficiencies resulting in the highest standard of service in Retail Fashion .I have the skills ,experience and track record to be an effective manager with the ability to train ,develop ,inspire talents to increase productivity and profitability .

As a meticulous leader and strategic planner with comprehensive managerial acumen, offering details with oriented expertise, I’m looking for new career opportunities within the operational positions, such as Regional Operation Manager, Retail Operation Manager or Area Manager.

Education

  • 2014 - 2016
    National Valley

    Bachelor degree

    I have passed a certified online course in Business administration in Management with major 3.30/4

Experience

  • 2012 - 2023
    LIWA TRADING

    Regional Operation Manager

    • Responsible for the appearance and functionality of 20 stores within 4 regions and lead more than 80 employees with 4 countries.
    • Playing a key role between the head office in UAE & other GCC offices by keeping the communication at level of the country managers & store managers.
    • Reporting the store visits in Kuwait & other Gulf countries, to the senior operation and Brand Manager to take the appropriate commercial actions.
    • Follow up on the sales result per store in daily, weekly, monthly, yearly bases and feedback about the weakness and strengths by submitting a proposal to improve and avoid increasing the loses in low performing stores.
    • Analyzing the key business metrics and results to identify performance improvement opportunities & Set the proposal of the early budget based to stores key performance indicators and yearly sales turn over
    • Coordinate between all departments to achieve the company aims.
    • Control profit & lose through stores & office expenses.
    • Creates a disciplined culture through a weekly conference call with all country managers & area managers in gulf regions to discuss the Business performance and take insights through figures and share region/brand priorities and action plans.
    • Dealing operationally with project department to make that contractors handed over the newly opened stores as per the approved map from leasing departments of malls.
    • Supporting the loss prevention department to plan & monitor the yearly stock take in order to achieve the budget of stock shrinkage.
    • Leasing with logistic department to make sure that stocks arrive the stores as per the allocation set & as per the brand seasonal calendar.
    • Prepare yearly product hindsight & market threats for each region and discuss it with the brand meeting.
    • Assess talent through a succession plan to identify and retain top talent
    • LIWA TRADING COMPANY, Assistant Retail Manger Kuwait from October 2012 to 2015
    • Managing and operating LA SENZA, GANT, NAUTICA ,MENBUR ,ASPINAL OF LONDON ,M&CO KIDS & LOVISA brands .

  • 2011 - 2012
    M.H.ALSHAYA COMPANY

    Area Manager Evans brand

    • Handling 9 stores in deferent area with leading store teams to achieve their sales targets.
    • Take actions to achieve shrinkage targets and control costs in order to meet the business Plan.
    • Maximize the potential of manpower through coaching & identifying development opportunities.
    • Build external networks to understand market trends & competitor activities to allow brand team maintaining competitive advantage.
    • Contribute to all aspects of business development including new store openings & recommendations to closure.
    • Formulate a measurable action plan to turn around the performance of the worst performing stores.
    • Work on stores density and stock departments’ contributions and achievement and send direct feedback for the brand team to enhance business performance.

  • 2009 - 2011
    Brand Manager “United Colors of Benetton”

    Brand Manager “United Colors of Benetton

    • Coordinate the seasonal marketing plan and put strategic programs that drive brand awareness.
    • Presented innovative ideas for new stores opening and created ideas for specifics events to fuel growth of the brand image.
    • Travelling for buying stocks and working with brand agency in Lebanon to establish new business.
    • Lead the development of an internal infrastructure to meet business goals, including hiring staff, and directing 3 stores and 30 employees.
    • Devised and implemented merchandising and other programs, Pricing and promotions that would engage customers and ameliorate the sales figure.
    • Develop annual brand target setting & innovation review of brand strategy.
    • Achieve 80% from stocks movement within 6 months, since the first opening of brand.
    • Strong verbal communication and presentation skills, in answering direct mails.

  • 2008 - 2009
    Landmark International

    Store Manager Reiss London Brand

    • Planning and handling the opening of Reiss Brand in Avenues Mall.
    • Managing 5 members of the team work.
    • Train and guide staff about the Brand concept and the sales techniques.
    • Control the stock capacity in the shop as per the Leaner Footage.
    • Managing with low cost and protects business from stock loss.
    • Coordinate with marketing department about any new idea in Media or promotions.
    • Sending the weekly reports & Feedback to the main office in Dubai.
    • Settle the monthly individual Target to maximize the sales profit by increasing the KPI’S .
    • Evaluating the team work for yearly increase and probation period.

  • 2005 - 2008
    The Style Company, the Sultan Center ,Fashion Division

    Store Manager

    • Managing 5 Concept stores of brands namely: Quicksilver, Union bay, Human, Mavi Jeans and Naf-Naf with Staff coverage of 25 Employees.
    • Provide an exceptional standard of customer service to successfully meet the sales target and projections
    • Recommend actions through the sell through reports given by our buyers to action on slow sellers
    • Responsible for Inventory Control, stock movement and review the stock allocations for the branches
    • Responsible to act on the Media Plans.
    • Handles customer’s complaint, exchanges and grievances.
    • Conducting the Performance Appraisal on a yearly basis for sales associate .
    • Managed effectively in Al Bahar Mall ,alongside Shark Mall location for 35 staff in 9 brands namely: Tom Tailor Men, Woman and Kids, Be do, Bandolera, Mavi Jeans, Human, Claire.dk Woman and Kids, Naf-Naf.

  • 2004 - 2005
    A'amal Fashion

    Showroom Manager LOEWE

    • Handling with management team the opening of Loewe Boutique (events ideas, media plan, coordinating the celebration, etc…
    • Provide exceptional Visual standard and customer service to meet successfully sales targets .
    • Successfully meet sales targets and projections
    • Monitors closely the Stock Movement and Inventory.
    • Recommends effective replenishment Patterns.
    • Making public relations and maintain the cliental with VIP customers.

  • 2001 - 2004
    Al Yasra Fashion

    Showroom Supervisor “Max-Mara Boutique”

    • Travelling to Italy for buying the stocks and
    • Supervise a team of 5 Sales Staff and motivate them to achieve sales Targets.
    • Successfully meet sales targets and Provides exceptional Visual standard and new seasonal stocks launching.
    • Monitor Stock Movements and recommends actions on slow movers.
    • Provides an outstanding Customer Service and do marketing through the cliental with customers.
    • Travelling to Italy for bying the stocks and attending the launches of the Brand Guideline.
    • Knowledge in all company brands: Marella , Kenzo ,Marina Renaldie, Mariella Bourani, Philosophie

  • 1999 - 2001
    ABC complex- Beirut, Lebanon

    Showroom SupervisorGAP

     Supervise a team of 4 Sales Staff.
     Successfully meet sales targets and provides exceptional standard of Customer Service.
     Monitor Stock Movements and recommends actions on slow movers with coordination visuals merchandising with store managers.
    EDUCATION

Expertise

Operation & management
Effective Trainier
Event & stores opening planner

Languages

ENGLISH
Proficient
ARABIC
Proficient
French
Intermediate

Skills

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