Enjoying more than 20 years of experience in the FMCG sector, I have built great success stories in the companies I worked with.  I have the privilege to work in Al Hajery Group as Senior Marketing Manager since Sep 18 handling team of brand managers, trade marketing, medical representative and promoters. I was recruited back in Nov 2016, as Ass. Division Manager-Head of Sales, where I was handling four units with different brands and channels.

Previously, I started working with GTRC back in December 2008 as “Trade Marketing Manager” for Kraft Division and later as Trade Channel Manager in October 2011. Within these years, we have won the “Kraft Biggest Displays” in GCC in addition to the highest market share for Kraft cheese and Tang among GCC countries.

In January 2013, OOH division was created and I moved there as Business Development Manager and later as Sales Manager in September same year. In 2014, I moved o Colgate Palmolive division as TMM.

Before GTRC I worked for Sweet City Co. a subsidiary of Al Sidawi Sweets as Sales & Marketing Manager where I introduced new brands and increased annual sales by 15%.

I have worked with Kuwait Proteins as Marketing Manager in September 06 where I introduced new brands, which proved to be big competitors to big multinational brands now days with high sales.

Before that, my experience goes back to March 2003. I started with Al-Bustan Al-Khaleeji Co. who represented FERRERO, Anchor, Bahlsen etc…, as Trade Marketing Manager and the division used to represent 75% from the company’s turnover and within 3 years, the sales increased 10 folds.

My FMCG work experience started in 2003. I have built numerous success stories on almost all the brands I have worked on and which are explained in more details in my CV.

The resume provided gives a general but very clear idea of my background, capabilities and major accomplishments that I would be delighted to discuss in details even further.

During those years, I was also responsible for sourcing and recruiting new agencies to our companies’ portfolios through regular visits to Gulfood based on our strategies recommended to our superiors.

I have a Business Marketing degree from Notre Dame University-Lebanon in 2001.

I have proven to be a team player/coach, straight talker and a multitask manager.